CMS and SEO
CMS and SEO
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites, and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. This column isn’t a step-by-step guide to WordPress SEO but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will familiarize you with WordPress SEO and dispel some of the myths and misinformation about SEO in general.
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular.
I’ve Heard That WordPress Is Search Engine Optimized (Out-Of-The-Box). Is That True?
No, there isn’t such a thing as a search engine optimized CMS. Though WordPress is search engine friendly, you will still need to do some manual SEO work for best results. Just switching to WordPress won’t rank your site on Google’s front page auto-magically. The myth of the “SEO Optimized CMS” continues to spread only because CMS vendors have made it a unique selling point. They announce it at client meetings. They proudly state it on their websites. They highlight it on marketing materials. They speak of it at conferences. And it works! Business owners or leaders without much technical knowledge about SEO often cannot distinguish between the similar-sounding terms “search engine optimized” and “search engine friendly.” I’ve seen companies invest the equivalent of annual salaries of a team of employees on a new CMS that was chosen over others only because they believed it would cover all their SEO needs. Sadly, that’s not how it works. What WordPress does offer is a great starting point. You can build a site without spending much time or money, and easily weave additional SEO elements into it — if you know how.
CMS And SEO
Maybe a few real-life examples will help illustrate this better.
-When you upgrade WordPress, or a plugin, or install a new plugin or theme, it will alter your website’s code. These changes may negatively impact your site’s SEO if not properly accounted for, which could cost you lost rankings.
-Adding new plugins can slow your site down. Site loading speed is an important ranking factor in Google’s algorithm — and just that innocent change could negatively impact your rankings.
-Content marketing is critical for every online business. Optimizing your content for specific keywords based on SEO analysis can do wonders in attracting your ideal prospective customers, engaging them, and converting them into buyers. WordPress alone will not be able to advise on keyword trends around which you should build this content.
-Running periodic SEO audits can ensure that your site is always optimized and able to stay abreast of the changing SEO environment. Having a WordPress SEO consultant on tap for advice and guidance can increase organic traffic so much that it pays for itself many times over.
Support: Will there be adequate technical support for the plugin from the developers, or the community? Check out support forums, reviews, and feedback from long-term users to make your assessment.
Usage/Popularity: How popular is the plugin? Many downloads is an indication of widespread use and a community of experienced users who can offer you ideas or help troubleshoot problems.Future Development: Does the team or company developing the plugin have a history of updating and revising their solutions? Buying themes and plugins from reputed vendors and Elite providers on marketplaces is safer than trying out one from an unknown provider without a track record.
Staging Environment: Having a way to build, test and experiment with your site out of the public eye, and then easily publish it later, can be helpful.
Reputation: Some providers look great on the outside, may even be strong brands, but offer low-quality hosting solutions. Do your research carefully to avoid trouble down the line.
Beware Of Affiliates: WordPress hosting services which offer partners a commission for referring new clients can be harder to evaluate because reviews are biased and often not factual. Be careful while judging on the basis of such lopsided reviews.Expertise: A hosting provider may actually be a WordPress specialist — or just an expert at selling! Check this out before you make a decision. A silly thing like slow web servers or a careless security system can hurt your business website badly.
Will It Be Updated And Supported? Few free themes are patched against security vulnerabilities or upgraded for future WordPress releases. That could be bad for your SEO.
What Do Others Say About It? User reviews and feedback can tell you if the developers are trusted and have a good reputation.
Does It Follow Google’s Guidelines And SEO Best Practices?Run a quick quality check on the demo site and see if it meets Google’s guidelines, is mobile-friendly, loads quickly and is coded well. This research can save you plenty of frustration later on.Is It Well Crafted And Mobile Friendly?: The best themes look attractive and are coded properly, following standards and best practices. Sites that aren’t mobile-friendly risk being dropped from SERPs.
Omeed KamiabVanComputer Web Developer
We offer you the best services in your ..